Win An iPad and a Brief Editorial

I don’t normally clutter my personal blog with announcements like these but I reckon it’d be a nice filler while I cook up other things to share with you folks as I shift back to regular programming. Online contests are one of the better ways to create a splash on the web and letting people know that there’s this opportunity to own one heck of a gadget is worth this bit of effort.

First announced over at Style Manila and also shared over at Style Cebu, this raffle that’s sponsored by Lewis & Pearl is getting a considerable amount of mileage online (at a cost, mind you). It’s one of the many online marketing strats that most companies are trying their hand in.

The Apple iPad will definitely turn heads. I know for a fact that there are a number of Win an iPad contests which clutter the internet. I’ve even encountered a few contests hosted on Facebook pages, not to mention, this online gamer community site that’s giving away an iPad as well.

This sort of campaign has now become too common though it doesn’t take away the fact that a lot of folks still want to own one and it doesn’t hurt that they can actually get it for free. Free is always good.

Read on to get a better idea of what’s in store.

Warning: Press release ahead.

Lewis & Pearl Says: The Real You Rocks!

It’s not easy growing up. Things seem to transform overnight—priorities change, toys get old and boys get interesting, new responsibilities appear and clothes all of a sudden don’t fit right. Add to that the world’s expectations about how a girl is supposed to look, act and be, and you end up with a time of your life that seems less fun than it is frustrating.
Perfect is Boring!

One thing that all teenage girls should keep in mind though, is that nobody’s perfect–not the highest-paid movie star or the most in-demand supermodel. Everybody has their own little quirks – habits or traits that are unique to you. Teen star Miley Cyrus loves ketchup so much, she drinks it straight from the bottle! Even supermodel Tyra Banks has said that she was a “sick-looking beanpole” growing up. In fact, it’s a person’s quirks that make her interesting. It gives her something to laugh about with friends, endears her to the people who know her well, and makes her special.

Visit www.lewisandpearl.com

Lewis & Pearl believes that girls should be proud of their quirks, and have the confidence to let the world know all about her fabulously imperfect self!

The cologne brand’s newest campaign, called “The Real You Rocks!” highlights this message. The television ad, featuring an exciting young cast, celebrates the lead character Angel’s quirks. An innovative online campaign on www.lewisandpearl.com, Facebook and Friendster allows girls to shout out their quirks and have other users vote on them. There are also on-ground activities that encourage “barkadas” to proudly share their quirks with their friends. At stake for girls who tell others why they rock are Apple iPads and barkada mobile phones if their quirks are chosen by the community and by Lewis & Pearl.

With over a dozen different scents, Lewis & Pearl has a fragrance that will suit any girl’s quirky side. And with the easy freshness that its Colognes and Body Mists bring, any girl can find the confidence to be refreshingly real.

Find out more when you visit:

www.lewisandpearl.com
www.facebook.com/lewisandpearlcologne

http://widgets.friendster.com/lewisandpearl

Show how YOU rock by shouting out your quirks; and get a chance to win an Apple iPad.

Celebrity Quirks: Nobody’s Perfect!
Most people don’t know that Hillary Duff collects cookbooks, but has never used a recipe from any of them. And even the most hard-core of Twilight fans are probably unaware that hunky Robert Pattinson whistles while he walks—they just think he’s pouting!
The biggest stars have their quirks, but we still love them. The truth is that everyone does. Quirks—those little traits that only YOU have—are what make everybody who they are!

Lewis & Pearl, the leading cologne brand for teens, has gathered a list of stars and their quirks. Read on to learn what they are!
Teen superstar Miley Cyrus loves Heinz ketchup so much she drinks it straight from the bottle! On the Tonight Show with Jay Leno, Miley said “there’s nothing odd” about her unusual taste. “If it tastes good, what does it matter?” she said, adding, “It’s half the calories.”
There are a lot of Paparazzi photos of Robert Pattinson with his lips in a sexy pout. And that’s because he whistles while he walks! Many Twilight fans who’ve actually seen him do it thinks it’s very endearing.

“I hop like a bunny when I’m happy. I get a bit childlike,” said pop singer Katy Perry in the February issue of Glamour magazine.
Former The O.C. actress Rachel Bilson admitted to Cleo magazine that she has “lots of weird habits,” and the one she’s most embarrassed about is dancing by herself. Her fave music to dance to? Britney Spears!

Every time local TV host Bianca Gonzalez travels to a different city, she makes sure she takes home a personalized keepsake. “I collect cartwheel shots!” she told Candy magazine.

Nicole Kidman likes doing household chores! The Oscar winner revealed to People mag that she “loves putting clothes in the washing machine. I would always do the washing growing up—that was one of my jobs,” and added, “I quite like ironing shirts.”
Supermodels have perfect bodies, right? Well, Victoria’s Secret model Karolina Kurkova has literally no belly button. Her reps said her beauty quirk happened when she had an umbilical hernia during her childhood and her parents had it operated.

Filipina actress Iza Calzado is a cake monster! “I like to eat cake straight from the box without slicing it,” she told Inquirer’s Dolly Carvajal.
Kevin Jonas of the Jonas Brothers has an interesting favorite snack. “I’ve really gotten into celery with peanut butter. It’s one of the best things and it’s really healthy,” he told Candy.

Almost everybody wishes they had slim ankles. But not Jennifer Lopez. “People say they like thin ankles, but for me it’s always been a weird thing,” she told Candy about her body part that she’d like to change.

Superstar or not, your very own quirks are what make you extra special. Have the confidence to shout them out to the world with the freshness of Lewis and Pearl Cologne. Remember, the real you rocks!

Find out more when you visit:
www.lewisandpearl.com
www.facebook.com/lewisandpearlcologne

http://widgets.friendster.com/lewisandpearl

Show how YOU rock by shouting out your quirks; and get a chance to win an Apple iPad.

Too much information. That’s an understatement, really. Lewis & Pearl should’ve taken the brief and concise route in pushing this sort of content. Bullet points and ordered lists, drop the primers, anecdotes and bits and pieces of information to support the entire campaign. Nothing beats an easy read. Majority of the web surfers tend to skim rather than to attentively and thoroughly read the entire thing. My two cents.

If you get the chance in leaving your thoughts on the points I raised regarding the campaign, please do and know that it’ll be greatly appreciated. I’m rather interested to know more about how this sort of content is being received. Is it really something you’d really read? Is this format effective in your book? Suggestions on how to improve it maybe?

Anyway, enough about my somewhat unrelated nitpicking. I’ll simply wish you good luck. I sincerely hope you enjoy yourselves as you participate.

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